Quora is definitely an influential tool to enhance the visibility of your business on a wider platform, where the chances of getting the best suited audience as per your industry are more Irrespective of how unique your industry is, it has got an impressive fan base that helps you in getting a reasonable amount of attention. To get a motivating start you got to start exploring this network by putting out information about your business and try to focus upon the target group you desire to attract. The following are some favorable factors: Provides authentication: Reviews from the customers add a stamp of validation from the customers for the upcoming ones. It’s a kind of customer approval that a company must receive at large. It automatically gives mouth-publicity to your business and sounds quite promising to the other probable customers. Positive reviews are inviting: Competitors always look up to each other’s reviews so that they can gauge the feedback from the audience. To get a positive comment companies work hard to impress their customers in every possible way. It’s a license that needs to be updated by the customers at regular intervals. While checking any profile reviews can totally turn the game around. Share expertise of Quora: Quora has a unique feature of analyzing the responses and reviews given by the customers, therefore such results must be observed and acted upon by the marketers. To know more about the choices and needs it’s an essential tool to keep pace with. Analyze statistics to know best suited options: Preferences of the target audiences is what companies work upon, if a requirement is common in few reviews then it becomes a serious objective to be achieved. There reviews not only improve your public image but equally helps in understanding the needs and in taming your services as per the complaints.